James Mitchell, Head of Strategy
Updated May 28, 2026
How to find high-intent Reddit threads that actually drive leads
Writing a great comment on a dead thread is wasted effort. The highest-ROI Reddit work starts with thread selection.
Signals of commercial intent
1. Prioritize buying language
Look for words that signal someone is ready to choose a vendor soon.
- “best”, “vs”, “recommend”, “alternative”
- Budget and timeline details
- Location-specific asks